Professional Experience

Working on Dynamics 365 application, contributing to enterprise-grade business solutions that help organizations streamline operations and drive digital transformation.

Led the development of Email and SMS functionalities, architecting feature parity between Leanplum & Clevertap email, enabling migration for $7M+ ARR clients. Spearheaded implementation of Accelerated Mobile Pages and Gmail promotional annotation, improving customer engagement and conversion rates by 30%.

Developed SMS dashboard features including custom keyword addition, media search, and time validation, resulting in 20% adoption increase. Built email preference management system with auto-fill and unsubscribe group support, reducing spam reports by 35% and improving customer satisfaction by 20%.

Worked in the OUAF team developing reusable web components for DOM rendering. Led UI modernization initiatives, refactoring 10,000+ lines of code and achieving 15% code reduction. Implemented QUnit testing framework, reducing testing time by 30%.